Can this be for real? Derek Zoolander and Hansel McDonald showed up at the Valentino show in Paris! We feel like we're taking crazy pills!

Actually, this is a great example of non-traditional integrative marketing. Blurring the lines between fiction and reality (or as close to reality as fashion gets), this execution is all win. Valentino gets a little extra Hollywood buzz, and shows that they don't take themselves too seriously. Paramount can sit back and relax, confident in the knowledge that everyone on the Internet now knows about "Zoolander 2." And we all get to wig out at the joy of seeing these two iconic characters inject themselves into a real fashion show.

First those amazing stock photo shots of Vince Vaughn and the other stars of "Unfinished Business," now this. Integrated marketing stunts are soooo hot right now!