We went searching for well-designed websites, and our discovery of moto.oakley.com presented us with a question: is it appropriate that a site promoting "impact protection" should itself make such a powerful impact?

The clean, cool design of Oakley's site employs parallax technology, and sensibly avoids the cheesy effects to which said technology is often put. What you get is an interactive site that conveys the product's value to its intended audience, blends with the aesthetic of other companies in the competitive dirt biking space, and makes keeping mud out of your eyes seem like a fashion choice. We approve, Oakley: we approve.